How female entrepreneurship means sisters can finally do it for themselves
…start-up and its ability to engage an audience will depend largely on the marketing skills and personal brand of the owner but that female entrepreneurs are often lacking the confidence needed to develop marketing activities for their business and are often reluctant to engage in self-promotion. So as part of my PhD, I set out to find out more. I was already following some female entrepreneurs online, particularly in food and health, and could se…