The importance of listening to businesses in developing degree apprenticeships
…them was clear – degree apprenticeships do add value, but this needs to be communicated to young people, their parents or guardians, and schools. We need to convince more students to choose this learning pathway. Traditionally, apprenticeships have been viewed as a vocational alternative to learning post-school years. Jobs stereotypically associated with them are often technical, but this is not the case. The programmes we and many Alliance univer…