Amplifying the voice of consumers in advancing fair trade and sustainability
…influenced their purchasing decisions. “There is a drive in the fair trade community to embrace the principles of a circular economy, which means reducing, reusing and recycling, rather than a linear economy of making, using and disposing,” explained Dr Kutaula. “As well as promoting sustainability by changing how products are produced and the packaging they come in, we also need to consider consumer behaviour and what motivates people to support…