Design research driving commercial innovation and growth
…and the ‘creative’ in this particular way demands new languages, levels of understanding, approaches, roles and integrational business models for design to flourish as a strategic commercial discipline. “Design research programmes can provide explorations of people’s future needs.” As we move further into the 21st Century, the role of design research in this context becomes ever more important. It can pave the way for successful innovation….the ‘s…