The value of design in solving business and industrial problems
…Increasingly we are in a global marketplace, our competition is no longer national, but international. Our products and services can be delivered from anywhere, so unless what we make is distinctive we lose our competitive edge. Britain’s image around the world is based on a perceived quality and heritage, with an understanding that our design and visual arts tradition at least since the 1960’s is innovative and eclectic. This view is primarily f…