Design research driving commercial innovation and growth
…s to discover more about what we need to know of the existing and emerging world(s) and ‘synthetical’ in the way it enables us to explore and experiment with future possibilities, behavioural, technological, functional, aesthetical and relational through proposing new ‘solutions’ to our un-met needs by bringing together multitudes of as yet disconnected notions and ideas to create the new. I still believe that the juxta-positioning of these two ap…