The value of design in solving business and industrial problems
…evalent reality, then the role of designer will not only expand, it will become ever more crucial. If every object becomes different to every other object, and tailored to the user, then every object has to be individually designed. For too long design has been seen as something that is glued onto a product or service after it has been developed. We need to develop new models of design integrations that improve upon the best of the UK’s advantage…